![]() ![]() Most notably, the team was asked to brainstorm and engineer a Direct Marketing profit center at a major energy conglomerate. When Joel and these pioneering experts got to know each other through the program, they asked Joel to work shoulder-to-shoulder with them as part of a "Direct Marketing Dream Team" engineered by one of program graduates. Stone and Baier founded the PDM certification program - an application-only program designed for industry professionals in Direct Marketing, who had at least 5 years of hands-on experience. Strategy, creativity, and presentations we've had.…" Martin Baier, author of Contemporary Direct and Interactive Marketing, and one of the inventors of the ZIP code system. " Joel is a talented and creative marketer. He is author of the acclaimed "bible of Direct Marketing, Successful Direct Marketing Methods" (14 editions, translated into multiple languages), and he said: We break through here, where other approaches fall flat.ĭimensional mailings cut through the clutter with highest response rates - engaging key prospects with this highest-impact breakthrough messaging, engagement, and response.īob Stone co-founded the renowned Stone & Adler agency, known for strong strategic and creative thinking. Direct Mail is the most flexible and powerful medium you have in marketingĪnd if you have select high-end prospects, or a must-sell higher-ticket offering, we can help you gain high impact among these key prospects, C-Level executives, and other special must-get audiences, with 3-Dimensional promotional mailings. often people start to read, then have it sit around their desks, creating additional impressions. We get to employ dimension and folding, and paper texture and color and special effects like gloss, emboss and foil stamp, and even surprises, as your prospects sift through your offer with their full attention. "Paper" puts your message in the hands of your prospects and customers, in an infinite variety of formats, for their full attention. Believe it or not, it's more cost-effective, and time-efficient than building a following of social media tire kickers. "Snail Mail" is way more powerful and cost effective than you might have thought, and can integrate digitally with online media. And an integrated approach - using multiple media in your campaign is always the most effective of approaches. ![]() And if it's segmented and ready to go to market via an effective CRM system, even better.Įmail and direct mail are proven workhorses for this targeted marketing approach. Your customer database is your strongest resource in this regard. and it's highly valuable for small and large companies and non-profits. This approach works best when highly targeted. When does Direct Response Marketing work best? If you put all that together properly… most companies can print money. You are testing key components noted above, and tweaking further with elements such as formats to gain response or reduce cost.Īnalyze your results, and level-up in the next round of tests, and your roll-out. Your Creative must be engaging - get their attention with benefits- oriented thinking. Your Offer/CTA must be strong - why should they respond now? ![]() Good database to reach your targeted audience - these can be "house" lists: purchased or tradedĪ segmented approach - if your messaging really meets the needs of the target segment, you're way ahead of the game Good understanding of your audience before you start But don't tell that to people who are killing it with Direct Mail! And good direct mail gains and holds the attention of prospects longer, and converts at higher rates - than any other medium.ĭirect Mail Marketing needs a number of factors to work, to make it successful: When w e talk about helping clients reach targ eted markets, and recommend Direct Mail Marketing, we often hear: So you say "I've tried Direct Mail Marke ting, and it doesn't work? Just what have you tried?! You can gain leads and sales via phone response… provide promo or access codes and links, and drive people to a landing page or website… build a higher level of awaren ess and engagement, and much more. It can include almost any medium - social, email, direct mail (flat and 3-dimensional), print ads, digital ads, Direct Response TV and radio, billboards, retargeting, using channels effectively, and more. Why would you "target" just anybody?ĭirect Marketing is an approach, a subset of marketing and usually includes Prospect and Customer Data, Offer/CTA, sophisticated benefit-oriented creative selling approaches designed to elicit response. Should Direct Marketing - particularly Direct Mail - be part of your mix?ĭirect Marketing - also known as Direct Response Marketing and Database Marketing - is a highly-targeted marketing approach. ![]()
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